Vevo Sells Corporate Sponsorship of Live Obama, Jay-Z Event

SEO Angel — Tue, 07 Feb 2012 12:13:15 +0000

Vevo said the event isn t happening, but sources say advertisers have already bought sponsorships.

Non-Food Marketers Grab Greater Share of Digital Coupon Space

SEO Angel — Tue, 07 Feb 2012 00:19:37 +0000

The number of digital coupon “events” increased by 12.3 percent in 2011.

Netezza Aims to Help Retailers Crunch Big Data
IBM is offering a new analytics appliance it says can crunch petabytes of data in seconds.

Kia Seeds 5-Hour Super Bowl Ad; Honda’s Preview Gets 10M Views
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

Obama Sticks to Jobs Message in Florida Web Ads
Also in Florida, Mitt Romney is attacking Newt Gingrich online.

AOL to Lean On Right Media in ‘Big Three’ Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.

How Honda’s Super Bowl Ads Got 12M Views

SEO Angel — Tue, 07 Feb 2012 00:16:22 +0000

Ad agency RPA describes what happened behind the scenes.

Google, Microsoft, and Facebook Team Up to Take on Phishing Attacks
Vendors look for email standards on authentication

Union Goes After Republicans with Interactive Video

SEO Angel — Mon, 06 Feb 2012 14:16:28 +0000

Video from American Federation of State, County, and Municipal Employees was inspired by a holiday video.

HuffPost’s Live Video Network Seeks Founding Brand Partners
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.

NBA TV Lets Facebook and Yahoo Users Pick Primetime Games
Fans vote on five games, winning selection gets an 8 p.m. slot.

JC Penney Promotes New Sales Strategy

SEO Angel — Mon, 06 Feb 2012 14:10:07 +0000

Retailer’s multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.

Kia Seeds 5-Hour Super Bowl Ad; Honda’s Preview Gets 10M Views
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

Former AT&T Employee Arrested For Copper Theft
The incident was reported on January 4th, when a former AT&T employee was busted for stealing company copper. Over the past few years, skyrocketing costs for metals – particularly copper – have turned what was …

ComScore: Facebook’s Share of Display Ads Reaches 28%
Social giant increases lead over Yahoo.

Backflow Avoidance Devices and Diagnostic tests

SEO Angel — Mon, 06 Feb 2012 02:16:38 +0000

In the world of plumbing as well as sanitation, backflow reduction devices happen to be one of the most little-known pieces of hardware out there. In spite of this, backflow elimination plays a necessary job …

Facebook Targets ‘Clickjacking’ Operation in Lawsuit

SEO Angel — Mon, 06 Feb 2012 02:13:23 +0000

Ad firm denies involvement in “like” posting scam

Device Fingerprinting Firm BlueCava Makes Tracking Opt-Outs Easier
Platform update aims to help clients comply with EU’s ePrivacy Directive.

HBO Offers ‘Luck’ Episode a Week Early Via ‘Go’ Service

SEO Angel — Sun, 05 Feb 2012 14:17:58 +0000

Buzz-building move enables HBO Go users to see show’s second episode a week early.

AOL Sees Ad Gains, Pushes ‘Project Devil’ Inside Agencies

SEO Angel — Sun, 05 Feb 2012 02:19:34 +0000

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.

Heineken Runs Global Facebook Ads for Valentine’s Day
The romantic customizable campaign also includes a live YouTube event.

JC Penney Promotes New Sales Strategy
Retailer’s multi-channel ad campaign attempts to wean consumers from roller coaster of weekly sales promotions and coupons.

Google “Undermines Privacy Safeguards” Says Lawmaker
Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.

Super Bowl Ads Online: To Seed or Not to Seed?

SEO Angel — Sat, 04 Feb 2012 14:13:16 +0000

Marketers use digital to get most out of big game spends. But is it effective?